Cool hipster place at one|half & awesome canteen in Taman Paramount PJ

Thanks to our hipster 16 year old daughter, we found these stores in Taman Paramount, Petaling Jaya – called “one|half” and “awesome canteen”. Both places were run by the same friends and creates a very hip ambience. 

What I found interesting was more to do with the marketing of low volume, hand made, local products – as you can see in the photos. Given these are low volume and very niche products – the pricing is not what you would call cheap. However, I believe by creating an experience and a social cause association with local producers – such products can be positioned and differentiated from merely low cost products.

What is additionally interesting is this experience can be used to increase appreciation for locally produced, low volume and hand made goods. I have seen these forms of experiences in US, Europe and Japan, places that are not afraid to create fresh experiences (and sometimes promote social causes) with niche products would thus create demand for such local goods. Some chain stores like “Lush” even take an activist approach to enhancing such social benefits to the eco system. No doubt this social activist approach helps draw and create demand from customers who share these ideals.

This should be something we should explore and fund to stimulate demand for local cottage businesses.


one|half and awesome canteen can be found at Jalan 20/13 Taman Paramount PJ. You can probably locate them on google maps.

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