It’s hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web design.
This means that design is not just graphical in nature (which is a form of visual artistic representation), but also the planning of processes to achieve certain goals. Large corporations clearly understand this and incorporate every form of design into their strategy to achieve success.
For a good corporate design, we need to be aware of two main elements, which can be further broken down into a total of seven “ingredients”:
* design, as in artistic representation (logo, typography, colors), and
* design strategy (brand, quality, community, culture).
to me design is an important element of an organisation or product. design helps your potential customers, acquaintances and partners decide within the first few seconds on what they think about your organisation. so, i would generally put a lot of thought into design and branding.
the reason for this is the nature of our world today and in the future. our population is increasing. businesses are increasing. the internet is bring down the barriers to businesses and reaching out to even more people than ever before. so many decisions and so little time. so many things are becoming more visual and emotional. and design needs to reflect this trend.