i have long advocated that local organisations explore the use of internet to drive the development of content in the country (that’s because i am a tech geek and an entertainment junkie *grin*).
malaysia is a country that has limited opportunities from a traditional media point of view. this is possibly due to regulations, but more so due to the fact that economically there is simply not enough room for many traditional media organisations / platform for a country of 26million people, and very few in the necessary income bracket. furthermore, advertising revenue from local organisations and brands are rather limited due to relatively low establishment of local brands (though, i’d probably stand corrected for this).
but i do believe that there is quite a supply of local content, although one might argue that the quality of local content is not worthy of being in the supply chain. nevertheless, the recent video promotions by bmw shorties and nokia’s you make it reel shows that there are some very good local talent in the country. the sad thing is that these people lack the platform to show their talent and creativity. in short, there is no money for these guys… hence, the oft repeated complaint of artists “suffering for their art”.
so it is a question of supply exceeding demand… resulting in low economic value to the content owners… and sadly the very low chance of one of these content gems to be discovered by the general malaysian public.
with the internet, there are new ways that content can be delivered to the public without having to go through traditional platforms. to me this is a completely democratic process as the really good ones will truly shine.
to me the internet has created a more inclusive and democratic process towards the content supply chain. what was previously the domain of a very few well connected and perhaps very commercial productions, is today open to everybody in the community.
web 2.0 is driving a revolution in the way content is being produced, supplied, shared and marketed. more and more community produced content will be available. large local organisations need to see this opportunity and be involved in the process of bringing these content to the houses and offices.
we will have to be daring, and take some risks. sure some will not work out well, but we need to recognise whether the venture has promise or is a dead horse. make the decision quickly, exit and move on.
this is the age of the internet.