How to Persuade People With Subconscious Techniques – wikiHow

source site – How to Persuade People With Subconscious Techniques – wikiHow

Persuasiveness is one of the most important skills anyone can learn because it is useful in countless situations.At work, at home, and in your social life, the ability to be persuasive and influence others can be instrumental for achieving goals and being happy.

we are all salesmen. the only difference is that organisational sales people sell products and services, but the rest of us sell ideas. however, selling ideas are often difficult things to do. there is a certain art to it, without any rights or wrongs. sometimes it is just about charisma, other times it is about passion, and still others is just about the experience. yes, we will usually bring to the table some data and facts to support our sales pitch – but in my experience it is more of the softer / subtle persuasion that clinches things. provides some tips on how to be persuasive. have a read and let me know what you think.

Zen Moments – the great power of small things

source site – Zen Moments – the great power of small things

source article – The Cab Ride I’ll Never Forget

We’re conditioned to think that our lives revolve around great moments. But great moments often catch us unaware – beautifully wrapped in what others may consider a small one.

we often live thinking that we can convince others to change their ways by arguing about the logic, the data and details. i personally find that people do not often listen when you spout data and facts in a manner that is devoid of things that touch the hearts and minds. i believe that people will listen if you are passionate about what you believe in, if you are able to win their hearts and minds. this is not easy. however, we can do some small things to change and make an impact to others.

this site – zen moments collects a few stories of inspiration. of how peoples lives have changed through little things.

Zen Moments are the small things that make a huge difference…

Zen Moments happen at times when we stop pushing to try to get somewhere else, when we open our eyes and hearts to the present moment, to that which right is in front of us…

Zen Moments are stories of extraordinary awareness at work in ordinary situations – moments of looking with fresh eyes…

Such moments can be beautiful, inspiring, transforming, haunting, and can linger with us long after they have passed.

7 steps to inspiring leadership

This is something i picked up today….

The Seven Secrets of Inspiring Leaders
Thursday October 11, 8:08 am ET
By Carmine Gallo

American business professionals are uninspired. Only 10% of employees look forward to going to work and most point to a lack of leadership as the reason why, according to a recent Maritz Research poll. But it doesn’t have to be that way. All business leaders have the power to inspire, motivate, and positively influence the people in their professional lives.

For the past year, I have been interviewing renowned leaders, entrepreneurs, and educators who have an extraordinary ability to sell their vision, values, and themselves. I was researching their communications secrets for my new book, Fire Them Up. What I found were seven techniques that you can easily adopt in your own professional communications with your employees, clients, and investors.

1. Demonstrate enthusiasm — constantly. Inspiring leaders have an abundance of passion for what they do. You cannot inspire unless you’re inspired yourself. Period. Passion is something I can’t teach. You either have passion for your message or you don’t. Once you discover your passion, make sure it’s apparent to everyone within your professional circle. Richard Tait sketched an idea on a napkin during a cross-country flight, an idea to bring joyful moments to families and friends. His enthusiasm was so infectious that he convinced partners, employees, and investors to join him. He created a toy and game company called Cranium. Walk into its Seattle headquarters and you are hit with a wave of fun, excitement, and engagement the likes of which is rarely seen in corporate life. It all started with one man’s passion.

2. Articulate a compelling course of action. Inspiring leaders craft and deliver a specific, consistent, and memorable vision. A goal such as “we intend to double our sales by this time next year,” is not inspiring. Neither is a long, convoluted mission statement destined to be tucked away and forgotten in a desk somewhere. A vision is a short (usually 10 words or less), vivid description of what the world will look like if your product or service succeeds. Microsoft’s (NasdaqGS:MSFT – News) Steve Ballmer once said that shortly after he joined the company, he was having second thoughts. Bill Gates and Gates’ father took Ballmer out to dinner and said he had it all wrong. They said Ballmer saw his role as that of a bean counter for a startup. They had a vision of putting a computer on every desk, in every home. That vision — a computer on every desk, in every home — remains consistent to this day. The power of a vision set everything in motion.

3. Sell the benefit. Always remember, it’s not about you, it’s about them. In my first class at Northwestern’s Medill School of Journalism, I was taught to answer the question, “Why should my readers care?” That’s the same thing you need to ask yourself constantly throughout a presentation, meeting, pitch, or any situation where persuasion takes place. Your listeners are asking themselves, what’s in this for me? Answer it. Don’t make them guess.

4. Tell more stories. Inspiring leaders tell memorable stories. Few business leaders appreciate the power of stories to connect with their audiences. A few weeks ago I was working with one of the largest producers of organic food in the country. I can’t recall most, if any, of the data they used to prove organic is better. But I remember a story a farmer told. He said when he worked for a conventional grower, his kids could not hug him at the end of the day when he got home. His clothes had to be removed and disinfected. Now, his kids can hug him as soon as he walks off the field. No amount of data can replace that story. And now guess what I think about when I see the organic section in my local grocery store? You got it. The farmer’s story. Stories connect with people on an emotional level. Tell more of them.

5. Invite participation. Inspiring leaders bring employees, customers, and colleagues into the process of building the company or service. This is especially important when trying to motivate young people. The command and control way of managing is over. Instead, today’s managers solicit input, listen for feedback, and actively incorporate what they hear. Employees want more than a paycheck. They want to know that their work is adding up to something meaningful.

6. Reinforce an optimistic outlook. Inspiring leaders speak of a better future. Robert Noyce, the co-founder of Intel INTC, said, “Optimism is an essential ingredient of innovation. How else can the individual favor change over security?” Extraordinary leaders throughout history have been more optimistic than the average person. Winston Churchill exuded hope and confidence in the darkest days of World War II. Colin Powell said that optimism was the secret behind Ronald Reagan’s charisma. Powell also said that optimism is a force multiplier, meaning it has a ripple effect throughout an organization. Speak in positive, optimistic language. Be a beacon of hope.

7. Encourage potential. Inspiring leaders praise people and invest in them emotionally. Richard Branson has said that when you praise people they flourish; criticize them and they shrivel up. Praise is the easiest way to connect with people. When people receive genuine praise, their doubt diminishes and their spirits soar. Encourage people and they’ll walk through walls for you.

By inspiring your listeners, you become the kind of person people want to be around. Customers will want to do business with you, employees will want to work with you, and investors will want to back you. It all starts with mastering the language of motivation.

For more, listen to an audio slide show with additional examples of how to use these techniques.

Thoughts on leadership & success

after my talk with the kids, i started thinking of what attributes i needed to help develop in my kids.

like any other parent, i want them to be successful in their own rights. but aside from telling them to study hard… what else can i do?

as i was talking to them about their dreams and aspirations… i began to think about various behavioural attributes that needs to be developed. i had to draw on my professional working experience and my own knowledge and perspective of what makes a successful person. here are my thoughts:

have a vision
alternatively, have a dream, ambition, aspiration, desire etc. this is perhaps the most important aspect of success. the vision needs to be sufficiently big, clear and strongly believed in. it is so easy to have small dream. it is so easy to have a muddled dream. it is so easy to lose faith in one’s dreams. it is also very easy to confuse personal goals with a more encompassing understanding of one’s purpose-in-life (affinity to others). get this right, and the rest will fall through.
learn & develop the intellect
this is not just about hard work. it is also about developing a mind that can think beyond boundaries. it is about developing a mind that can see things / issues in multiple dimensions and perspectives. it is about a mind that can differentiate between details and focus on the big picture. no doubt, there is a lot of hard work – involving reading, understanding the environment and the broader universe.
have a clear idea for execution
many dreamers are often labeled just that. this is a tough part in the make up of a successful leader: understanding how to execute the vision. it is about understanding all the steps to achieve a goal. it is about setting goals & priorities. it is about anticipating, understanding and solving pitfalls that can derail such plans. it is about the ability to understand value creation to take calculated risks and drive change. it is about the constant pursuit for perfection and excellence. it is about understanding how to measure success of each step. the executor needs to have an eye for detail, diligence in follow through and is methodically disciplined.
a leader of the people
a leader must be a people person. two-way communication is key. having emotional intelligence is another. it is about knowing what drives and what scares people. it is about handling the interpersonal aspect of adversity, diversity and change. it is about understanding the perspectives of others and to be able to advocate one’s perspectives very clearly.
being emotionally balanced
the successful leader must be able to balance difficult emotions. the leader must be able to handle negativity, criticisms in a positive manner. it is about understanding one’s weaknesses and working to address these weaknesses. it is about owning up to mistakes without being defensive. it is about being able to focus on the goals despite the uphill battle.

Learning: the need to relentlessly acquire knowledge

i had a long talk with my kids today.

much of this was with the intent of creating an understanding why the relentless acquisition of knowledge is so important. ie learning & studying. i found that constant berating of the kids to study hard was not working well. time to change plans.

after thinking a bit on the subject, it all comes back to creating leadership behaviours in people. studying hard is not a natural behaviour that kids of the playstation generation would do in their default mode.

i needed to create a purpose for them. kids are leaders in the making. but they need a vision.

the most important is to constantly talk about their dreams, ambitions, desires etc. they could relate to this a bit better than the need to study. in some cases, i needed to work a bit more on the subject as some of the dreams needed to be clearer, and strengthened in order to be a compelling reason to acquire knowledge & experience.

i would often use a lot of probing “why” questions to understand what and why they have these dreams, ambitions and aspirations. but this is where it gets difficult, because not many people understand “why” they do things.

you’d be surprised that this lack of understanding “why” also exists in adults well into their working careers. so it is not just kids.

i look to society as a whole to find my answers why people in general do not understand the “what & why” questions. i conclude that we are not trained that way.

look all around us:

  • we are always told what to do, and what not to do ~ we are seldom asked what we want to do, and why – not a lot of thinking & soul searching required here
  • we are always told that many things are impossible
  • we are always told not to dream but we should focus on today ~ short term vs long term thinking
  • we do not have tolerance for mistakes, whereas i believe that learning from mistakes is one of life’s most valuable lessons – this lack of tolerance also inhibits creativity, risk taking and innovation

although very simplistic, but these are very key environmental factors influencing the way we are. these restrictive environmental factors are even more apparent in our country – as compared to (say) some developed countries.

so i tell my children that they have to develop their own thinking. my job? is to provide them with the correct environment.