What Is Google App Engine?

source site – What Is Google App Engine? – Google App Engine – Google Code

Google App Engine lets you run your web applications on Google’s infrastructure. App Engine applications are easy to build, easy to maintain, and easy to scale as your traffic and data storage needs grow. With App Engine, there are no servers to maintain: You just upload your application, and it’s ready to serve your users.

You can serve your app using a free domain name on the appspot.com domain, or use Google Apps to serve it from your own domain. You can share your application with the world, or limit access to members of your organization.

App Engine costs nothing to get started. Sign up for a free account, and you can develop and publish your application for the world to see, at no charge and with no obligation. A free account can use up to 500MB of persistent storage and enough CPU and bandwidth for about 5 million page views a month.

During the preview release of Google App Engine, only free accounts are available. In the near future, you will be able to purchase additional computing resources.

is the google app engine just another web host using python environment?

from what i read – it sounds like that. unfortunately, it seems a bit more technical than my own ability can comprehend. would like to know more from those who have actually used google app engine…

Synchronising Any Desktop Calendar with Google Calendar

source site – Google Calendar: How to Sync Any Desktop Calendar with Google Calendar

As of yesterday’s announcement of CalDAV support in Google Calendar, you can now sync your Google Calendar with virtually any popular desktop calendar for free. Not only can you enjoy your favorite desktop calendar software and still get the benefit of the web interface, but you can also sync any desktop calendar with any other across platforms using GCal as a go-between. Let’s take a comprehensive look at how to set up bidirectional syncing between Google Calendar and your favorite desktop calendar—from Outlook and iCal to Sunbird and Thunderbird—for free.

this is quite a cool tip on personal productivity.

Google rule #1: Don’t be evil

Here is a collection of things that Google does in the office. Well, i need not tell you that Google is one of the most successful companies in the last decade. But how do they do it? From time to time i like to take a peak at the Google-culture and try to understand what makes them tick…

So her goes:

First, they have this rule or motto – “Don’t be evil”. This was revealed in a playboy interview of the Google founders Sergey Brin and Larry Page. Some excerpts:

PLAYBOY: Do you subscribe to any particular management theories, or do you make them up as you go?

PAGE: We try to use elements from different companies, but a lot is seat-of-your-pants stuff.

PLAYBOY: How will you avoid the mistakes of many other dot-coms? After their IPOs, employees became more focused on the stock price than on their jobs. Many of those companies are gone.

PAGE: Those companies are not good analogues for Google.

PLAYBOY: But like you, they were Internet-focused technology companies. What’s the difference?

PAGE: A lot of those companies were around for less than a year or two before they went public. We’ve been around for five. We’re at a pretty significant scale, too. We have more than 150,000 advertisers and a lot of salespeople. Millions of people use Google. It’s a completely different thing.

PLAYBOY: And you’re profitable.

PAGE: That’s a difference, yes. The dot-com period was difficult for us. We were dismayed in that climate.

PLAYBOY: What dismayed you?

PAGE: We knew a lot of things people were doing weren’t sustainable, and that made it hard for us to operate. We couldn’t get good people for reasonable prices. We couldn’t get office space. It was a hypercompetitive time. We had the opportunity to invest in 100 or more companies and didn’t invest in any of them. I guess we lost a lot of money in the short term—but not in the long term.

PLAYBOY: Companies tried to buy you, too. Did you ever consider selling Google?

PAGE: No. We think we’re an important company, and we’re dedicated to doing this over the long term. We like being independent.

PLAYBOY: Is your company motto really “Don’t be evil”?

BRIN: Yes, it’s real.

PLAYBOY: Is it a written code?

BRIN: Yes. We have other rules, too.

PAGE: We allow dogs, for example.

BRIN: As for “Don’t be evil,” we have tried to define precisely what it means to be a force for good—always do the right, ethical thing. Ultimately, “Don’t be evil” seems the easiest way to summarize it.

PAGE: Apparently people like it better than “Be good.”

BRIN: It’s not enough not to be evil. We also actively try to be good.

PLAYBOY: Who ultimately decides what is evil? Eric Schmidt, your CEO, once said, “Evil is whatever Sergey decides is evil.”

PAGE: That was not one of his best quotes, though it’s memorable.

PLAYBOY: How does it work?

BRIN: We deal with all varieties of information. Somebody’s always upset no matter what we do. We have to make a decision; otherwise there’s a never-ending debate. Some issues are crystal clear. When they’re less

From time to time, Google indulge in playfulness as seen here.

And what about these sets of questions when you are being job interviewed at Google?

So what do you think makes the Google Culture tick?

Google Base – a new tool?

Google Logo


I came across a link to Google Base whilst browsing the Google Blogs recently. It looks like a new way of indexing information on the net. I am not yet sure how it should be used, but would leave it to you to figure that out, whilst I figure it out myself. Here’s an excerpt from Google.

What is Google Base?

Google Base is a place where you can easily submit all types of online and offline content that we’ll host and make searchable online. You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle, Google Base and Google Local.

Quick Facts about Google Base

  • Cost: Free
  • Item types accepted: All types of online and offline information and images
  • Languages: Google Base is currently available only in English.
  • Reach: Items you submit to Google Base can be found on Google Base and, depending on their relevance, may also appear on Google properties like Google, Froogle and Google Local.
  • How it’s different: Google Base enables you to add attributes that better describe your content so that users can easily find it. The more popular specific attributes become, the more often we’ll suggest them when others post the same items. Similarly, items that become more popular will show up as suggested item types in the Choose an existing item type drop down menu.