{"id":469,"date":"2007-09-08T10:27:17","date_gmt":"2007-09-08T02:27:17","guid":{"rendered":""},"modified":"2011-09-04T11:28:00","modified_gmt":"2011-09-04T03:28:00","slug":"google-rule-1-dont-be-evil","status":"publish","type":"post","link":"https:\/\/thefazz.com\/blog\/469\/","title":{"rendered":"Google rule #1: Don&#8217;t be evil"},"content":{"rendered":"<p>Here is a collection of things that Google does in the office. Well, i need not tell you that Google is one of the most successful companies in the last decade. But how do they do it? From time to time i like to take a peak at the Google-culture and try to understand what makes them tick&#8230;<\/p>\n<p>So her goes:<\/p>\n<p>First, they have this rule or motto &#8211; &#8220;Don&#8217;t be evil&#8221;. This was revealed in a <a href=\"http:\/\/www.playboy.com\">playboy<\/a> <a href=\"http:\/\/www.google-watch.org\/playboy.html\">interview of the Google founders Sergey Brin and Larry Page<\/a>. Some excerpts:<\/p>\n<blockquote><p>PLAYBOY: Do you subscribe to any particular management theories, or do you make them up as you go?<\/p>\n<p>PAGE: We try to use elements from different companies, but a lot is seat-of-your-pants stuff.<\/p>\n<p>PLAYBOY: How will you avoid the mistakes of many other dot-coms? After their IPOs, employees became more focused on the stock price than on their jobs. Many of those companies are gone.<\/p>\n<p>PAGE: Those companies are not good analogues for Google.<\/p>\n<p>PLAYBOY: But like you, they were Internet-focused technology companies. What\u2019s the difference?<\/p>\n<p>PAGE: A lot of those companies were around for less than a year or two before they went public. We\u2019ve been around for five. We\u2019re at a pretty significant scale, too. We have more than 150,000 advertisers and a lot of salespeople. Millions of people use Google. It\u2019s a completely different thing.<\/p>\n<p>PLAYBOY: And you\u2019re profitable.<\/p>\n<p>PAGE: That\u2019s a difference, yes. The dot-com period was difficult for us. We were dismayed in that climate.<\/p>\n<p>PLAYBOY: What dismayed you?<\/p>\n<p>PAGE: We knew a lot of things people were doing weren\u2019t sustainable, and that made it hard for us to operate. We couldn\u2019t get good people for reasonable prices. We couldn\u2019t get office space. It was a hypercompetitive time. We had the opportunity to invest in 100 or more companies and didn\u2019t invest in any of them. I guess we lost a lot of money in the short term\u2014but not in the long term.<\/p>\n<p>PLAYBOY: Companies tried to buy you, too. Did you ever consider selling Google?<\/p>\n<p>PAGE: No. We think we\u2019re an important company, and we\u2019re dedicated to doing this over the long term. We like being independent.<\/p>\n<p>PLAYBOY: Is your company motto really \u201cDon\u2019t be evil\u201d?<\/p>\n<p>BRIN: Yes, it\u2019s real.<\/p>\n<p>PLAYBOY: Is it a written code?<\/p>\n<p>BRIN: Yes. We have other rules, too.<\/p>\n<p>PAGE: We allow dogs, for example.<\/p>\n<p>BRIN: As for \u201cDon\u2019t be evil,\u201d we have tried to define precisely what it means to be a force for good\u2014always do the right, ethical thing. Ultimately, \u201cDon\u2019t be evil\u201d seems the easiest way to summarize it.<\/p>\n<p>PAGE: Apparently people like it better than \u201cBe good.\u201d<\/p>\n<p>BRIN: It\u2019s not enough not to be evil. We also actively try to be good.<\/p>\n<p>PLAYBOY: Who ultimately decides what is evil? Eric Schmidt, your CEO, once said, \u201cEvil is whatever Sergey decides is evil.\u201d<\/p>\n<p>PAGE: That was not one of his best quotes, though it\u2019s memorable.<\/p>\n<p>PLAYBOY: How does it work?<\/p>\n<p>BRIN: We deal with all varieties of information. Somebody\u2019s always upset no matter what we do. We have to make a decision; otherwise there\u2019s a never-ending debate. Some issues are crystal clear. When they\u2019re less<\/p><\/blockquote>\n<p><a href=\"http:\/\/blogoscoped.com\/archive\/2006-12-19-n75.html?i=1\n\">From time to time, Google indulge in playfulness as seen here.<\/a><\/p>\n<p><a href=\"http:\/\/tihomir.org\/crazy-questions-at-google-job-interview\/\">And what about these sets of questions when you are being job interviewed at Google?<\/a><\/p>\n<p>So what do you think makes the Google Culture tick?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a collection of things that Google does in the office. Well, i need not tell you that Google is one of the most successful companies in the last decade. But how do they do it? From time to time i like to take a peak at the Google-culture and try to understand what makes them tick&#8230;<\/p>\n<p>So her goes:<\/p>\n<p>First, they have this rule or motto &#8211; &#8220;Don&#8217;t be evil&#8221;. This was revealed in a <a href=\"http:\/\/www.playboy.com\">playboy<\/a> <a href=\"http:\/\/www.google-watch.org\/playboy.html\">interview of the Google founders Sergey Brin and Larry Page<\/a>. Some excerpts:<\/p>\n<blockquote>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[396,542],"tags":[504,1701],"class_list":["post-469","post","type-post","status-publish","format-standard","hentry","category-ideasprinciples","category-management","tag-google-2","tag-management"],"_links":{"self":[{"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/posts\/469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/comments?post=469"}],"version-history":[{"count":3,"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/posts\/469\/revisions"}],"predecessor-version":[{"id":1686,"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/posts\/469\/revisions\/1686"}],"wp:attachment":[{"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/media?parent=469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/categories?post=469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thefazz.com\/blog\/wp-json\/wp\/v2\/tags?post=469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}