Chris Bangle at TED.com – an insight to BMW’s design spirit

I managed to stumble on this great video of Chris Bangle at TED.com relating to the BMW design philosophy and spirit. This was done in 2002 and i believe is quite relevant for the new age design and technology approaches for the 21st century.

i like the way bangle creates an environment to unleash creative forces of his people. some food for thought for those of us challenged by new problems of change and innovation.

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