I’ve been advocating that local internet companies aggressively promote community-driven only video solutions like YouTube and the many other copycats.
YouTube has within 15 months become quite a phenomenom. Certain reports credit 25million hits per day. People are sharing links and bringing in more people to watch the short video clips (videttes?). There is very little marketing involved, but instead the community does all the marketing themselves.
The challenge for local internet companies is to constantly keep a keen eye on internet trends and move quickly with a solution that meets the online consumer needs.
The internet has always been a community driven phenomena. We need to leverage on this and bring forth one of our own phenomena.